- Understand the purpose and roles of UX professionals throughout a project lifecycle.
- Understand UX key concepts and techniques used to perform successful project conceptualization and information architecture (IA) processes.
- Learn the importance of a user-centered design process and the benefit of incorporating UX activities at all the stages of a project.
- Know when to apply which research methods and how to use the data to improve design.
This course builds a strong knowledge base for attendees who are newer to usability and user experience. New practitioners can gain knowledge and prove their mastery of it.
If you are looking for transition from a different field to UX, this course provide introductory and advanced training from a competent source to start your new career. For attendees who already work in the field and have some existing knowledge, it offers the chance to acquire specific knowledge, or even learn new skills.
A list of profiles as follows:
- Project Managers
- UX Leads and Designers
- Visual Designers
- Sales and Marketing Managers
20 places (online)
Small groups for a better experience
Paypal account, or credit card via Paypal
65 hours (5-6 weeks)
Estimated effort: 10-12 hours/week
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Learning methodology & materials
This course mainly lecture-based divided into 9 modules (downloadable PDF files), with exercises to reinforce the learned principles and guidelines.
The course also includes:
- Readings and videos from usability testing of people’s behavior in response to a design
- Findings from our own usability studies
- Screenshots of designs that work and don’t work, and why
- Opportunities to ask questions and get answers
- Individual feedback from a qualified UX Learn instructor
- Feedback from other classmates, including access to his/her individual feedback
- A series of in-depth exercises let you apply and practice new principles and techniques on your own digital project, while staying grounded in the research that supports them.
Our format allow attendees to embrace a topic, understand the foundations, learn methods, apply these methods in class exercises and discuss with instructors and classmates to absorb the subject matter. Week calendar is only orientative and each student can follow according to his/her needs.
It has been a very helpful course. It's ideal for visual designers, it was my case, and offline professionals if you want to start a new career path towards usability and user experience. An excellent course with real-world applicability. I was able to develop my first web project from the concept to a visual design. Recently I got a new job in a digital design studio, where I intend to apply all the knowledge I learnt during the course.Patricia Román (Spain)
Visual & Interaction Designer
Buscando seguir aprendiendo sobre usabilidad y experiencia de usuario, elegí UX Learn para adquirir nuevos conocimientos y puedo decir que ha sido una excelente decisión; la calidad del contenido, la claridad de los talleres y la retroalimentación oportuna del docente hicieron que fuera una grata experiencia. Al aplicar lo aprendido sobre un proyecto real hizo que el curso fuera más valioso, pues no solo aprendí otras maneras de hacer las cosas si no que concluí con resultados reales. Además del contenido entregado por UX Learn, te encuentras con el contenido generado por tus compañeros, el cual es aún más valioso pues te hace ver otros puntos de vista, así que la experiencia es notablemente enriquecedora. Totalmente recomendado el curso.Herlency Muñoz García
Unit 1. Ethnographic Research
- Determining the audience and their goals, expectations, and needs.
- Learn to investigate about the previous information needed to start a project from an approach of User-Centered Design
- Understanding people in order to improve our design, using qualitative data collection techniques.
- Testing with the questionnaire and interview design
- Field studies, and ethnography to uncover how your product will be used “in the wild”
- Surveys and focus groups to gather preference data
- Participants observation and documentation
4 in-depth exercises to practice project scope definition and ethnographic research.
Unit 2. How to create personas
- Learn how to create personas to focus the team on specific audience segments
- Using the creation of personas within a web project framework.
- What Is Personas Technique
- Benefits of Creating Personas
- How To Create Personas
- Using Personas On Your Projects
4 in-depth exercises about SMART goals and making personas technique.
Unit 3. Card sorting
- Determining navigation through card sorting, enhancing usability by creating an information architecture that reflects how users view the content.
- Core Concepts
- When To Perform Card Sorting
- Setting Up A Card Sorting
- Guidelines To Run Successful Card Sorting
4 practical exercises to learn the card sorting technique.
Unit 4. Tree Testing
- Determining navigation through tree testing, enhancing usability by creating an information architecture that reflects how users view the content.
- Core Concepts
- When To Perform Tree Testing
- Setting Up A Test
- Guidelines To Run Successful Tree Tests
4 practical exercises to learn tree testing technique.
Unit 5. Building Site Maps
- Learn how to build a valid sitemap.
- Learn how to link your sitemap with content strategy.
- Practice how to build a full sitemap and outline a related content strategy.
- Tools: Excel / Visio / Word / Inspiration, X-Mind
- Site Map: What It Is and How to Design It
- Defining A Full Sitemap: Goals, Tasks, Pages.
1 in-depth exercise to practice building site maps.
Unit 6. Wireframes and Prototypes
- Learn techniques for discovering usability issues early and shortening development time
- Discover how prototyping can facilitate creativity and build consensus among team members
- Conduct your own studies using wireframes and prototypes
- Learn the standard formats, and how to create effective deliverables for both your design ideas and user research findings.
- Make your deliverables clear and persuasive for all stakeholders, including: managers, clients, and developers.
- Benefits of Prototyping
- Building Prototypes During the Design Stage
- Additional Tools
2 in-depth exercises to practice different prototyping techniques.
Unit 7. IA Deliverables
- Learn the standard formats, and how to create effective IA deliverables for both your design ideas and user research findings.
- Make your communication plan clear and persuasive for all stakeholders, including: managers, clients, and developers.
- Learn how to manage and advocate for UX through by demonstrating value, documenting progress, and obtaining buy-in from decision makers.
- IA Deliverables
- Setting Up A Communication Plan
- Context, materials and timing.
No included exercises.
Unit 8. Focus groups
- Learn how to conduct a focus group to gather helpful information for your UX design.
- Get moderator tips for conducting successful focus groups through peer-review techniques
- Core Concepts
- When To Perform A Focus Group
- Setting Up A Focus Group
- Guidelines To Run Successful Focus Groups
No included exercises.
Unit 9. User Testing
- Learn how to set up and conduct your own usability studies so you can do them anytime, anywhere
- Fine-tune your facilitation skills with expert guidance
- Take plans and research materials to help you conduct your own studies
- Five-Second Test:
- Core Concepts
- When To Perform A Five-Second Test
- Setting Up A Five-Second Test
- Workshop: Conducting A Five-Second Test
- User Tests:
- Core Concepts
- When To Perform User Tests
- Setting Up User Tests
- Guidelines To Run Successful User Tests
- Usability Report
- Workshop: Conducting A User Test
2 practical exercises to practice the user testing.
Frequently asked questions (FAQ)
What is the target audience?
The target audience may be a professional working on IT and digital projects, with little or no background in UX. Nevertheless, the course covers a wide range of topics to acquire specific knowledge, brush up on the basics, or learn new skills.
What is the workload?
Our courses generally comprise of 9 lessons each (equivalent to 65 hours), within a 5-6 weeks timeline. Week calendar is only orientative and each student can follow it according to his/her needs.
Are there any prerequisites for the course?
No, there are no prerequisites for the course.
This course builds a strong knowledge base for attendees who are newer to usability, user experience, and Web design. New practitioners can gain knowledge and prove their mastery of it. For attendees who already work in the field and have some existing knowledge, this course offers the chance to validate your assumptions and get research data to support them. If you are looking for transition from a different field to UX, this course provide introductory and focused training from a competent source to start your new career.
What is the working methodology?
Our format allow attendees to embrace a topic, understand the foundations, learn methods, apply these methods in class exercises and discuss with instructors and classmates to absorb the subject matter.
Students access all required materials online, and the course may thus be taken from anywhere with a computer and Internet connection. For each unit, participants are required to read the materials provided – including the lesson and mandatory reading. Additional readings are optional, according to prior knowledge and interest. Participants are also required to complete in-depth exercises for each unit.
Can I take this course at my own pace?
Yes. Our courses allow participants to work at a steady pace, in their own time (except where noted otherwise in the course description). The learning system is mainly asynchronous, that is, students manage their own time and pace to complete units.
As we mentioned above, week calendar is only orientative and each student can follow it according to his/her needs.
What type of certification do I receive for the course?
Successful completion of the course earns a participant a certificate from Daniel Torres Burriel, UX Manager at Torresburriel Estudio, provided that they have completed all assignments within the alotted time frame.
Are the online contents available after finishing the course?
Yes, attendees keep full access to online materials after finishing the course, as well as individual feedback on exercises, conversations and comments.
How can I pay the course fee?
The payment of the course is made online, through a valid PayPal account or with a credit card payment (through the PayPal platform). Placement will be based on the order of payment (first-come first-served) so you can only be sure of your place after we have registered the payment in your account.
For additional payment details, please contact us.